Lets imagine two authors who are very similar. Both are busy writing their novels and self-publishing them, in the same genre. But only one sells her books really well.
What’s the difference?
Well, Sally has a lot of friends who spread the word about her books. They write reviews, suggest the books to book clubs and schools. They talk about them enthusiastically. People listen to her friends and buy her books. As her author rank rises, her books are even more visible.
She’s in an upward spiral reaching towards success.
Gina, on the other hand, is very introverted with few friends. She posts on social media about her books, and sometimes vents her frustration about her non-existent sales.
She’s in a downward spiral that leads to invisibility.
Sally is obviously successful because of her connections.
But that’s only the first level of truth here.
On a deeper level, Gina is struggling with a limiting belief, while Sally is riding on a positive one.
Gina might believe that visibility is dangerous. After all, she’s been invisible most of her life, and maybe has experiences that made her believe that being seen is a bad thing. Maybe she was teased and bullied at school and has become wary about making friends. Maybe she is even afraid to talk about her books in detail.
Sally, on the other hand, doesn’t mind being visible. Maybe she was part of the cheerleader team. She might actually enjoy being in the focus – and she uses that mindset when talking about her books. All her friends know that she’s an author, and since they like Sally, they like spreading the word about her books.
See the difference?
It’s the belief about visibility. About being seen.
So how do you feel about being seen? About being in the spotlight and in the focus? How do you feel when people talk about you?
If that makes you uncomfortable, chances are that you’re not selling your books easily, either. Because our beliefs influence how we present ourselves and the kind of energy we project out into the world.
People who know Gina know that she’s uncomfortable being in the spotlight, and so they are reluctant to put her into situations where she’s visible.
Sally’s friends, on the other hand, are very comfortable spreading the word about her, because they know she doesn’t mind the attention at all.
As you know, I love using EFT to shift beliefs. Here’s a start, but if you feel this is one of the issues holding you back, we can work on this together and be much more effective.
Even though I feel uncomfortable when people focus on me and what I do, I am a good author, and I’m open to the possibility that visibility doesn’t have to hurt me.
Even though I’ve always been the one to fade into the back, because it was much safer there than being out in the spotlight, I’m a good author anyway, and I now choose to allow a little more visibility.
Even though it’s hard for me to shift and allow that being in the spotlight might actually be a good thing for me, I’m a good author anyway, and I now give myself permission to experiment with increased visibility.
How do you feel about marketing?
What is a first step to do a little more marketing?
What happened while you were tapping?
And finally – what are you creating right now?
Would love to hear from you!
Image Source: F. Moebius
PS: You’ll find my personal experiences with these beliefs in the comment section. Because I am tapping with these very sentences, I’m inviting you to join me on this journey, and share your experiences.
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